What Your Donors Never Tell You

You mail to me just enough
"Too much mail" is the message that gets our attention. Oftentimes, that's because the messenger is our board chair or a major donor.

But the reality is only a very small percentage of donors complain about mail volume. The majority read our mail and — shocking but true — respond to it! Our challenge is to make changes for those who want less mail from us without making wholesale strategy moves that jeopardize our fundraising.