What Your Donors Never Tell You
The good news and bad news that's never heard.
You are boring me
Donors often won't tell us that our communications no longer interest them. They simply stop responding. Our e-mail open rates decline, and overall response rates drop.
Sometimes it's because we forget we need to talk to the donor and not just talk about "us." Are your subject lines engaging? Do your envelopes beg to be opened? Are you connecting with them from the first paragraph or ignoring them until it's time to ask for money?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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