What Your Donors Never Tell You
The good news and bad news that's never heard.
Other times we are so thrilled with our own work that we forget to ask ourselves if the donors are equally as enthralled. You're not going to eventually wear them down by sending them the message over and over. If your response rates indicate a bored donor file, look at what donor are responding to and try to give them more of that.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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