What Your Donors Never Tell You
The good news and bad news that's never heard.
I don't feel appreciated
Here's another message donors send by putting away their credit cards or checkbooks when they get our requests for support. "Why should I give you more money when you didn't bother to thank me for the last gift?" Or maybe you did send them receipts, but you didn't take the time to tell them that you were using the donation for what they requested.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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