What Your Donors Never Tell You
The good news and bad news that's never heard.
Donors want to know that you received their gifts, you're using them as they asked and that they are really making a difference. If you aren't assuring your donors of these things, reassess your gift-acknowledgment program. This is especially critical for first-time donors but is important for your entire file.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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