What Your Donors Never Tell You
The good news and bad news that's never heard.
I like being important to you
Few of us want to be "just one of the crowd." While we know that you aren't going to be able to fix the problem you are dealing with simply because of our donations, we want to know that our gifts are helping change the situation. Yes, need raises money, but "results" can prepare the donor to respond to your next request for another donation.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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