What Your Donors Never Tell You
The good news and bad news that's never heard.
That's why "show and tell" is so critical in our donor communications. Show them what you are accomplishing through photos and captivating stories, and tell them that it's because of their gifts that these great things are happening. Your newsletter, annual report and even a small insert in your receipts are great places to include these messages.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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