Goofus, Gallant and You
When it comes to advice, take the best and leave the rest.
When I was growing up, one of the best days of the month was when our Highlights Magazine was delivered. In addition to finding the hidden pictures and doing the simple science experiments, I always turned to see what advice Goofus and Gallant had for me. Basically, Goofus told us what not to do, while Gallant demonstrated what should be done in a given situation.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
