Goofus, Gallant and You
When it comes to advice, take the best and leave the rest.
Sometimes, being a fundraiser means figuring out who is the Goofus - and who is the Gallant - in your life. Well-meaning folks have opinions about fundraising. While some are interesting points of view, others can lead us down dangerous paths. For example. . . .
Nobody would ever. . . . (fill in the blank)
Unfortunately, this message too often comes from board members, fellow staff and key volunteers. One thinks a letter is too long, another is sure an ask too strong or a photo too vivid.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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