Goofus, Gallant and You
When it comes to advice, take the best and leave the rest.
The problem is, as someone put it so succinctly today in a meeting I was part of, "It's not about you." As employees or volunteers, we know more and understand better - so we don't need as much information to help us grasp the need and the difference a gift can make.
Avoid giving in to any Goofus in your life who tells you how to do your fundraising without basing this advice on testing and relevant experience. When you talk to donors and prospects, they depend on you to help them understand.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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