Goofus, Gallant and You
When it comes to advice, take the best and leave the rest.
Always say "Thank you"
I read an interesting article recently about whether or not a thank you from a nonprofit matters to the donor. But as Gallant would remind us, it's always right to say thanks.
While a donor may say he or she doesn't need a thank you, it's hard to imagine a situation when (assuming it is appropriate) it would hurt. Isn't it a pleasant surprise when the cashier genuinely thanks you for your purchase (not just the canned "thankyouforyourpurchase" that is mumbled with no eye contact or enunciation)?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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