Goofus, Gallant and You
When it comes to advice, take the best and leave the rest.
Giving our donors pleasant surprises is a good way to build a relationship - and donors who have a relationship with your nonprofit often give again and again. Saying "thank you" is a great way to add a brick to that relationship you're building.
Change is risky. Don't do it.
Change is risky. That's why smart fundraisers take careful steps when they are making changes. They base decisions on facts, and they measure over and over.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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