Part 2: Does Your Fundraising Program Need a Personal Trainer?
When outside counsel isn't the right choice.
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But bringing an outside consultant to the table isn't always the right decision. Following are a few times you may not want to hire a personal trainer for your fundraising program.
Internal problems are causing fundraising failure
Even when you work out with a personal trainer, you still need to eat a healthy diet. An hour with a personal trainer a few days a week won't negate your daily 10,000 calorie diet of chocolate and pizza.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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