Part 2: Does Your Fundraising Program Need a Personal Trainer?
When outside counsel isn't the right choice.
Your pet project isn't working and you refuse to admit defeat
Never hire a consultant to prop up a fundraising strategy that should be allowed to fade quietly into the sunset. If you've given it your best for long enough that it should be successful — and it still isn't profitable — let it go. I know it's like saying good-bye to your own flesh and blood, but sometimes the right thing is to cut your losses and put your budget and your energy into something else.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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