Part 2: Does Your Fundraising Program Need a Personal Trainer?
When outside counsel isn't the right choice.
Just because a strategy works for another nonprofit doesn't make it right for yours. If you're convinced you've done everything right and it still isn't working, don't expect a consultant to show up with a pouch full of pixie dust and turn it into a winner. Get out your bugle, play "Taps," and then work on the next great strategy that is going to revolutionize your fundraising program. Use your consulting dollars to expand success, not to prop up programs on life support.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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