Partnering for a Cause
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According to Landwirth, corporations can support nonprofits in numerous ways, including:
1. Cash donations.
2. In-kind gifts.
3. Workplace giving.
4. Grants.
5. Networking opportunities.
6. Volunteers from the workplace.
7. Mission awareness.
Networking with corporate partners, Landwirth says, has been key for GKTW in terms of helping to secure long-term relationships with corporations. For example, Holiday Inn, one of the organization's first cash partners, introduced GKTW to Procter & Gamble and the Perkins restaurant chain. All three have been long-term supporters.
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- Companies:
- Cause Marketing Forum Inc.
- Places:
- Kissimmee, Fla.
- New York City
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