Partnering for a Cause
GKTW calls corporate partners at the various levels of giving "corporate heroes" and compiles a matrix that lists which of the seven methods of support a corporation can provide so that it can maximize the relationship.
But the focus can't all be on what the corporation can do for the nonprofit. For their part, Landwirth says, organizations can offer corporations:
- Companies:
- Cause Marketing Forum Inc.
- Places:
- Kissimmee, Fla.
- New York City
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