Partnering for a Cause

1. A compelling mission to be affiliated with.

2. Reach. For GKTW, it's a plus that the organization has international reach, helping families from 54 countries; but at the same time it can show that it gets support from the local community.

3. Demographics. The right partnership will allow a company to reach the people it needs to reach. As an organization, be clear about who you attract and be prepared to show the company how those people relate to its product or service.