Partnering for a Cause
5. Building bridges to other for-profits. Or connecting the dots, as Landwirth says. GKTW has corporate partners ranging from Coca-Cola and Disney to Hasbro and Procter & Gamble, and it brings all of these companies together for a meeting once a year.
"We bring all of the marketing folks from all of the major corporations together for no other reason than to network with one another," she says.
- Companies:
- Cause Marketing Forum Inc.
- Places:
- Kissimmee, Fla.
- New York City
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