Partnering for a Cause
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GKTW keeps in touch with these families through newsletters, mailings and e-mails in which it talks about the corporations that support it. This is a great selling point.
"Companies can stand up and tell their story about all the good they do, but it needs to be that third party that says,'Look what Hasbro's done for us,'" Landwirth says.
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- Companies:
- Cause Marketing Forum Inc.
- Places:
- Kissimmee, Fla.
- New York City
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