Partnering for a Cause

Nonprofit organizations also could do well to learn a thing or two about the business practices of their for-profit partners. Landwirth says one of the keys to GKTW's success is that it is a nonprofit organization with a huge heart and passion that's also run like a business.

Pamela Landwirth can be reached via www.gktw.org For information on the Cause Marketing Forum, go to www.causemarketingforum.com