Passion Translates

Speakers at the 26th annual International Fundraising Congress in the Netherlands last month urged attendees to stop chasing best practices of other nonprofits and start grabbing some of the thunder that energizes for-profit marketing (sans the corporate greed and shaky ethics, of course). To chuck out bottom-line thinking and take more chances. To not only stay on the cutting edge but to create it, rather than being content with just playing catch-up.