Fundraising Letters That Work

“[It’s] still an important source of new members,” he says. “I’ve always heard that organizations that stop mailing to supporters and begin using only online communications see a drop-off in overall giving, even from donors who had only given online before. The mail continues to be a channel that donors rely on for news and information about an organization — even if that communication is a reminder to make a new gift.”

Refreshing a nonprofit classic: Amnesty International
To see the work of great painters, you usually need to go to a museum or art gallery. To read the work of great copywriters — and learn from it — you need only to look through the mail that arrives at your doorstep every day. One masterpiece that has been mailed continuously for about 20 years is the member acquisition effort for Amnesty International.