Fundraising Letters That Work

This is the very same type of card prospects have in front of them. It’s a powerful dose of guilt, one of the seven great copy drivers, that lingers even as the letter continues, describing the terrible acts committed against political prisoners.

Measuring 6 inches by 6.25 inches when opened, the Message of Hope card is cited in the letter as not only a way of reaching out to a prisoner of conscience, but as a means of holding governments accountable. There is no petition listing grievances, just the simple message (in five languages): “Do not be discouraged. You are not forgotten.” The donor can add another message besides signing the card.