Fundraising Letters That Work

Personalized name and address labels have been mailed by nonprofits for decades, and Amnesty is no exception. Some past versions of this appeal have included them, although in this iteration, the label sheet shows through a large square window on the front of the No. 10 envelope, as well as the oversized address window. Among the designs on them are yellow and blue versions of Amnesty’s candle-and-barbed wire logo. The letter explains that the labels were sent “as a means of seeking your support and spreading the all-important message of hope.”