Fundraising Letters That Work

The biggest story is that starting in 2013, on the reply form, the prospective member is given two big choices. Option 1 is a one-time new membership gift with asks from $20 to $1,000. Option 2 is membership in the monthly sustainer Partners of Conscience program, with an ask string from $7 to $20. On page four of the letter, the importance of the monthly giving
option to the organization’s daily activities is laid out: “You will allow Amnesty to respond immediately” when a need occurs. Amnesty gets a predictable cash flow and can then upgrade members to a higher level.