Fundraising Letters That Work

The freemiums are four bookmarks, showing remarkable individuals, like Madam C.J. Walker and Frederick Douglass, who made major contributions to American life. The flip side of each one provides a brief history lesson on their stories. There’s also a call to action to visit the museum’s website for membership information. Even if the rest of the effort is put aside, or the bookmark is passed along to someone else, it can still generate membership leads.