Fundraising Letters That Work

With such a large amount still to be raised, and 2015 drawing closer, further tweaks are quite likely to appear — and take hold.

Building a mail piece that’s meant to last: High Country News
To achieve success in direct mail, you don’t need an eye-catching image or teaser on your outer. Sometimes a cartoon will do just fine. That’s just one of the takeaways from JoAnn Kalenak, acquisition marketer at High Country News, a biweekly newspaper that reports on the West’s natural resources, public lands and changing communities. Two versions of the magazine’s acquisition package have been received by Who’s Mailing What! for more than three years, qualifying them as Grand Controls.