Fundraising Letters That Work

Although direct mail continues to be the magazine’s main acquisition tool, multichannel marketing has found a place as well.

“Over the last year and a half, I have been responsible for developing extensive digital gift, referral and renewal programs utilizing segmented e-mail messaging and some social engagement strategies,” she notes. “I believe that we have just scratched the surface of acquisition potential.” However, that doesn’t mean she is ready to bury print as a medium just yet.