Fundraising Letters That Work

“[I’ve] been hearing about its death for almost 40 years!” she observes. “There are certainly plenty of consumers out there who want the details behind the stories ... The quick snippets of information are downright infuriating and unreliable for many folks. This is part of the reason that our four-page letter continues to work ... People want the full story, not just the cute slogans and taglines ... Show them how [they] are intelligent and independent.”