Fundraising Letters That Work

According to UCS Membership Director John Mace, “These are three of the most recognizable pundits that have derided the scientific consensus that global warming is occurring, and who have implied that respected climate scientists are being dishonest when they present their research findings.”

A fact sheet included in the package bolsters the case against the pundits by comparing their statements with facts and positions championed by the UCS. Mace explains the approach based on reason: “We don’t want or need to use hyperbole or guilt ... Our members support us because they understand the need for an organization that takes positions based on what the science tells us are the best solutions.”