Fundraising Letters That Work

A petition call to action on the order form is also a vital element of the mailing, Mace says.

“Our members have consistently voiced a desire to be as involved in advancing our work as they can be, and actions such as these petitions give them that opportunity.”

In this case, the prospect is addressing Rupert Murdoch, CEO of Fox News Channel’s parent company, and asking for changes to correct the “opinions” of Fox’s hosts with “facts.”