Payless ShoeSource, Customers and The Nature Conservancy Partner to Raise Money to Plant 100,000 Trees to Help Rebuild Atlantic Forest

"Our Plant a Billion Trees program is critical to restoring the Atlantic Forest and so far we have already planted 1.5 million trees," said Amy Golden, acting chief marketing membership & philanthropy officer for The Nature Conservancy. "This partnership with Payless is unique to our effort and is a first-of-its-kind for our organization to join with a mainstream retailer. We are thrilled to team up with Payless with its wide-reaching store chain, its engaged store associates and loyal customer base to work together for our cause and to help restore this important tropical forest."