Avoid Web Site Stagnation
But as I’m sure you’ve found, the Web is no longer an “I’ll get to that later” item on a nonprofit’s agenda. These days, surveys reveal that significant numbers of direct-mail respondents will visit your site before making a gift, and board members even point out typos on obscure Web pages. Even the most die-hard, abacus-using Luddites in your organization admit that more and more Americans use the Internet every day, and that your Web site may play an influential role in a donor’s or client’s relationship to your organization.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
