As a result, many organizations are revisiting the Web sites they originally built and realizing it’s time for a serious upgrade. But because the Internet is still a relatively new medium, many struggle to know how and when to upgrade, and how to budget for their online future.
Upgrade needed
Which leads me to the Web site I’ve been asked to review for this month’s column: www.peckham.org, the Internet home of Lansing, Mich.-based organization Peckham, which offers job opportunities and training to people with disabilities. Peckham uses its Web site to market both its business operations (manufacturing, distribution, logistics, etc.) and its human services.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).