Avoid Web Site Stagnation

I suspect that when Peckham built this site back in the day, it learned a few lessons from its for-profit counterparts. The site utilizes a few tried-and-true Web design techniques: using colors to define unique areas of the site; having a search, phone and e-mail option on every page (often called “persistent navigation”); rotating photos often enough to be interesting but not distracting; offering visitors graphical and text-only versions; and having a clear call to action with the relevant contact in every area. The organization has one a great job weaving its mission statement throughout the site (I read it on about four separate pages the first time visited the site — which I think is terrific), and donors can give via a secure feature online.