Avoid Web Site Stagnation

At the same time, this site suffers from a series of decisions that make me suspect it was either a “loving hands at home” project (i.e., built by a volunteer, not a pro), or created at the dawn of the Internet and not yet updated to reflect current best practices. Specifically, it uses a splash page (those introductory pages you used to see before you got to a site’s home page), and its design emulates a more corporate style — integrating imagery such as globes and buzz words as key visuals. Google searches using terms that should yield good results, such as “Lansing Michigan call
center” reveal low or no rankings, which suggests that search engines are picking up copy in the site but are having a hard time identifying what Peckham’s keywords are.