Avoid Web Site Stagnation
Peckham could benefit from updating its Internet presence.
How to upgrade
Peckham would benefit by having the site’s current content redesigned and recoded by a professional who could update it using today’s standards and techniques. That update would include making sure that the site works on both Mac and PC platforms and in varied browsers; that it uses language and coding to optimize its visibility with search engines; and that donors, clients and other key visitors can find what they’re looking for via more user-friendly navigation design.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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