On November 4 and 5, NonProfit PRO is hosting its annual peer-to-peer fundraising conference: Peer to Peer Advanced. Taking place in the heart of Philadelphia, attendees will gain a wealth of knowledge on advanced and innovative peer-to-peer tactics and learn how to strategize for future peer-to-peer programs, learning how to create sustainable programs that will not only engage fundraisers, but retain them, too.
At Peer to Peer Advanced, Molly Riley will share how the Cystic Fibrosis Foundation found out what its constituents wanted, instead of what it thought its constituents wanted. The organization used that new way of thinking to significantly grow three different group's revenue and engagement.
Molly has more than 20 years of experience in nonprofit leadership with notable organizations in strategic planning, cultivation, solicitation and stewardship of major donors and annual campaigns. She has worked for the Cystic Fibrosis Foundation for more than 10 years, including five years with the Greater Illinois chapter as the chapter’s executive director. She currently oversees the organization’s national peer-to-peer campaigns and all national volunteer and donor engagement and stewardship efforts.
Prior to joining the Cystic Fibrosis Foundation, Molly served as the VP of external affairs for Chicago’s Peggy Notebaert Nature Museum, where she managed development and marketing efforts to increase the Museum's philanthropic support and impact on the region. She has also served as VP for the Resurrection Development Foundation and assistant VP for the Children's Memorial Foundation of Chicago’s Children’s Memorial Hospital.
If you’re interested in learning more from Molly (and engage in more next-level peer-to-peer thinking), secure your spot at Peer to Peer Advanced. Click here to learn more.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.