Peer-to-Peer Fundraising Thirty Study Finds New Initiatives Surge

(Press release, Feb. 24, 2015) — Peer-to-peer fundraising programs are growing quickly among groups that lead events that fall outside of the traditional run, walk and ride event model. But a number of longstanding, high-profile programs are continuing to see declines, according to the peer-to-peer fundraising industry's annual roundup.
Overall, contributions to programs listed in the Peer-to-Peer Fundraising Thirty — the ranking of the 30 largest peer-to-peer fundraising programs in the U.S. — totaled $1.62 billion in 2014. That figure represents a 2.47 percent drop from 2013.