Study: New Peer-to-Peer Fundraising Initiatives Surge, Many Established Programs Struggle
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That decline was driven, in large part, by struggles at two of the dominant charities in the peer-to-peer fundraising world.
The American Cancer Society, which has been in the midst of an organization-wide restructuring, reported that its popular Relay for Life series experienced a fundraising decline of $45 million in 2014, to $335 million.
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