Study: New Peer-to-Peer Fundraising Initiatives Surge, Many Established Programs Struggle
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Susan G. Komen for the Cure, still dealing with the aftermath of a 2012 controversy concerning its relationship with Planned Parenthood, saw its Race for the Cure series drop from No. 2 to No. 4 on the list after posting a decline of 10.8 percent, or $11.5 million. The drop was even more pronounced for a second Komen program — the Komen 3-Day walk series which declined 38.1 percent, from $42 million in 2013 to $26 million in 2014.
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