Study: New Peer-to-Peer Fundraising Initiatives Surge, Many Established Programs Struggle

Combined, the American Cancer Society and Susan G. Komen for the Cure saw a decline of $72.5 million in those three programs. "The American Cancer Society and Komen took some big hits in 2014, but the $519 million+ they raised from peer-to-peer fundraising last year demonstrates the tremendous support they continue to enjoy," said David Hessekiel, president of the Peer-to-Peer Professional Forum, which authors the study.