Peer-to-Peer Fundraising Thirty Study Finds New Initiatives Surge

"Whatever the activity they focus on, nonprofits trying to grow their peer-to-peer fundraising programs must invest in attracting, training, and motivating staff and volunteers, leveraging storytelling and smart marketing to communicate effectively, and giving participants the tools, coaching, and support they need to fundraise," said Hessekiel, whose group has been collecting this benchmarking data since 2007.