Ice Bucket Challenge Fundraiser Anthony Carbajal Wins 2015 Cash, Sweat & Tears Award

Carbajal's video accomplished what others' had not. It started a conversation about the disease — and put a human face on its devastating effects. With more than 16 million views, it has also put Carbajal into the public spotlight. He has since been able to discuss the disease on the popular Ellen DeGeneres Show, pen essays for media outlets like CNN.com and start an online campaign called Kiss My ALS.