Ice Bucket Challenge Fundraiser Anthony Carbajal Wins 2015 Cash, Sweat & Tears Award

In turn, his work has provided lessons to volunteers and nonprofit fundraisers about how to connect donors to your favorite cause.

"With any cause, you have to be transparent and authentic. That's the reason why my video has been so successful," Carbajal says. "If the reader, or the viewer, or the person contributing doesn't understand the story behind the cause, they aren't going to be as involved."