Mark Roberts' partner, Dr. Lisa Teot of the University of Pittsburgh Medical Center, is a pediatric pathologist and member of the Children's Oncology Group, so they decided to use the book to raise money for the National Childhood Cancer Foundation's CureSearch project (www.curesearch.org). The PDML had previously undertaken a project selling photography-oriented items online to raise money for the CureSearch project, a charity dedicated to raising private funds for childhood cancer research by the Children's Oncology Group, the world's largest cooperative cancer research organization. (In addition, one of the photographers contributing to the project, Dr. Rick Womer of Philadelphia Children's Hospital, is a COG member.) 100 percent of the profits from sales of this book will be donated to the National Childhood Cancer Foundation.