Walking Through the Web

Butler turned to the Internet to identify new methods to bridge the gap and discovered services that would allow event participants to create personalized Web pages to raise money online.

A new source
“We hoped that online personal fundraising would allow us to get a handful of walkers creating personal fundraising Web pages,” she says. “We had heard from other AIDS organizations that walkers with personal Web pages raised significantly more than walkers fundraising in traditional methods, like pledge forms, since they were so easy for walkers to use.”