Walking Through the Web

By the day of the walk, AIDS Project Rhode Island had raised $121,000, which is 15 percent higher than last year’s total. Of those funds, more than $23,000 came from personal fundraising pages, Butler says.

“The walk is now over and we’re still seeing dollars coming in through our [personal fundraising] pages,” she adds. “This fundraising technology … allows us to depend less on corporate support and easily empower our event participants to raise more.