Personalization for Board Members and Major-Gifts Officers

“Attempt to identify one or two possible projects that match what you believe are your prospect’s interests. Then, after gaining support for your organization’s overall mission, present these projects, document their need, and show the benefits that will result if either or both are funded.

“Be sure the projects are challenging, however. Major donors usually want to do something special, something others may not be able to do. As a result, they tend toward those projects having the potential to create a lasting change for the good.”